The Fundamentals of a Casino Affiliate Program

We created this guide to give you a straightforward, calm overview of how our partnership model works at Kong Casino. If you operate a website, social channel, or review platform in Belgium, this is the beginning for understanding the framework, the legal framework, and the procedures involved in joining our network.

What We Look For from Our Belgian Partners

We carefully choose who represents Kong Casino. Our ideal partner knows the Belgian gambling landscape and operates a platform that engages adults who are actively looking for online casino entertainment. We reject partners who rely on aggressive pop-up advertising or misleading pre-sell pages.

https://www.goal.com/en/news/from-real-madrid-hard-man-to-poker-star-the-odd-career-of-thomas-gravesen/lo50nfhiwta413g20584twfp8 We ask you to maintain your content correct and up to date. If we update a bonus structure or discontinue a game category, your reviews and landing pages should show that within a suitable timeframe. Outdated offers create confusion and can lead to compliance complaints from the Gaming Commission.

Regular communication matters to us. We appoint an affiliate manager to every accepted Belgian partner. This person can answer questions about promotional restrictions, provide performance feedback, and notify you to upcoming campaigns. You are not ever kept in the dark whether a piece of content will be approved.

Promotion Techniques We Allow

Content-based promotion is most effective and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all encouraged. These formats give you space to offer factual information while naturally integrating your affiliate links in a way that adds value for readers.

Social media promotion is allowed on condition your channel targets an grown-up audience. Paid social ads need additional review, as platforms like Facebook impose their own gambling ad restrictions. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.

Banned Activities and Basis for Termination

Spam email promotion is strictly forbidden, as is any endeavor to hijack traffic through domain squatting, typosquatting, or malware-adjacent distribution. Breaches of these policies result in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is especially stringent.

Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written consent. We enforce this to preserve organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.

• No unsolicited email campaigns targeting Belgian residents under any condition.
• No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
• No cloaking, doorway pages, or other techniques meant to show different content to search engines than to human visitors.

Data Privacy and the Partner Connection

The Data Protection Regulation covers everything we carry out with our Belgian partners. As an affiliate, you function as a separate data controller for the information you gather on your own platform. We act as a controller for the player data we handle once a user signs up at Kong Casino.

We do not disclose personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you observe that a player registered and made a deposit on a certain date, but you do not receive their name, email, or payment details. This distinction protects player privacy and complies with the GDPR rule of data minimization.

You must have your own transparent privacy policy on your platform that details how you deal with cookies, tracking, and any personal data you obtain. It should also state that your site contains affiliate links directing to third-party gambling services. Belgian supervisory authorities demand this transparency from all commercial websites.

Commission Terms and Settlement Schedule

Our commission model is built to be reliable even in a heavily regulated market. We compute commissions on the 1st of each month for the prior calendar month. Statements become available in your dashboard instantly after calculation, so you never have to wait for manual reports.

Payments are settled within 15 days of statement generation. We support bank transfers to Belgian IBAN accounts as the standard method. The minimum withdrawal limit is set at €100, and if your accrued balance falls below that figure, we roll it ahead to the next payment cycle without intervention.

Our revenue share percentage is structured in tiers based on the quantity of new depositing players introduced each month. As your referred customer base grows, your share rate increases across set tiers. This structure encourages consistent, quality referrals rather than isolated surges in low-intent traffic.

• Commissions are computed on net gaming revenue after prizes, bonuses, and refunds are taken out.
• Settlement currency is euros, with no conversion fees charged for Belgian bank accounts.
• A minimum threshold of €100 in verified commissions is necessary before a transfer is released each cycle.

What a Casino Affiliate Program Really Means

An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a commission when your referred visitors take a specified action. It is a results-driven arrangement rather than a fixed-fee advertising buy.

The basic principle relies on transparent attribution. Every affiliate obtains a distinct code embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system credits the activity to your account accurately.

We view this as a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.

Ways to Become a Part of Our Affiliate Program

This application process is clear but thorough. We evaluate every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.

We begin with a short online application form reachable from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications require more time.

After submission, our affiliate team checks the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything meets our criteria, we send your unique affiliate account credentials by email.

1. Fill out the online application form with accurate platform details and traffic source information.
2. Await our compliance review, which typically takes up to five working days for Belgian applicants.
3. Receive your unique affiliate ID, set up your dashboard, and commence using approved tracking links in your content.

Legal Obligations for Belgian Partners

Acting as an affiliate in Belgium requires you must follow several layers of rules. The Belgian Gaming Act lays the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We ask every partner to grasp these before promoting Kong Casino.

You must clearly reveal your commercial relationship on every page or post that features affiliate links. Belgian consumer law demands that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” located near the content fulfills this obligation in most cases.

You are also barred from aiming at individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid attracting minors. We offer age-gate prompts in our own journey, but your promotional context must also mirror this restriction.

Advertising Content Restrictions

Belgian regulations prohibit misleading claims about winning probabilities or indicating that gambling solves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or depict gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not concealed in fine print.

You also cannot use images of minors, celebrities who seem to be under 25, or any visual elements that downplay excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we follow in our own marketing.

Responsible Gaming Messaging

Every affiliate page that advertises Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to position this within a dedicated section, not buried in a footer.

We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law stipulates that this be clear. The tone you take should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.

Keeping a Long-Term Partnership

A lasting affiliate relationship depends on mutual respect and steady visibility https://kongs.casino/fr-be/legal-and-affiliates/. We urge partners to post regular, timely content rather than allowing links stay on stale pages. Fresh material assists not just your search rankings but also indicates to us that you remain actively participating with the program.

We examine all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may suspend your links and ask for a check-in. This is not punitive; we simply aim to clarify whether you need updated creative assets or if your promotional focus has changed elsewhere.

The Belgian market progresses with regulatory updates, new game releases, and shifting player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adjust your content strategy and remain compliant as rules around advertising and player protection develop.

Should you decide to leave the program, you can close your account with 30 days’ notice. Commissions accrued up to the closure date are settled in the next regular payment cycle, assuming they meet the minimum threshold. We view a clean, professional exit process is as important as a smooth onboarding experience.

The Way the Kong Casino Program Works across Belgium

Belgium runs a rigorous licensing regime governed by the Gaming Commission. Any partnership we keep must conform fully with these national rules. This indicates our affiliate program is built on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.

When you participate, you get access to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We offer standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.

We pay commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you referred. We do not offer cost-per-acquisition arrangements, as our focus is on consistent player value and long-term alignment of interests.

Revenue Share Structure

Our standard revenue share is determined on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method allows it more straightforward for you to forecast your earnings realistically over time.

There is not any negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We implemented this feature so that a single big win does not burden your future commissions indefinitely.

Monitoring and Tracking Window

We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also support a last-click attribution model, which means the most recent affiliate link clicked before registration obtains credit for the referral.

Our tracking system is checked regularly to guarantee accuracy. We record every click, impression, and registration event. In your dashboard, you can see a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.

Assets Accessible for Approved Affiliates

Upon approval, you gain access to our private affiliate resource library. This contains banners, text links, game screenshots, and regulation-compliant copy snippets in Dutch and French. We invest in these materials so you devote less time developing assets and more time engaging with your audience.

We also deliver monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence enables you tailor your content to what actually connects with Belgian players you introduce to Kong Casino.

Our team keeps an open line through a dedicated email address and periodic webinars. These sessions discuss practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and optimizing your content layout for higher click-through rates without using aggressive tactics.

• Approved media kit with banners and text links available for Dutch and French language audiences.
• Monthly webinars addressing compliance updates, seasonal promotions, and performance optimization tips.
• Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.

We developed the entire program so that a diligent Belgian partner can operate assuredly within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account activates, and we continuously improve our resources based on partner feedback.